What is Local SEO and why it is Important for Businesses in 2020?
Updated: May 26, 2020
Search Engine Optimization is a vital part of any business and now with the increasing mobile and Internet penetration into our world, gaining visibility for your local business has become even more important.
People are searching for businesses locally and SEO is what will take your business closer to them. If you are a business and want people to find you with a Google Search, you need a Local SEO strategy.
Let’s get into the content!
What is Local SEO?
Local SEO is the marketing strategy small and medium-sized businesses implement to make sure their website shows up in high in local Google searches. The results of this marketing strategy are highly dependent on the geographic location being targeted.
In other words, Search Engine Optimization executed for a specific geographic location in order to attract potential customers in that location is called Local SEO. The local businesses we are referring to can be that of doctors, lawyers, contractors, plumbers, or any other local seller or service provider.
Local SEO Statistics You Must Know in 2019
Here are a few Local SEO Statistics that you should know to better understand the importance of this digital marketing technique.
1. Percentage of online searches looking for local information – 46% (GoGulf)
2. Percentage of consumers who conduct a local search and visit the store within five minutes – 72% (HubSpot Marketing Statistics)
3. Percentage of people who learn about companies from the Internet – 97% (SEO Tribunal)
4. Percentage of local business searches that turn into a phone call within 24 hours – 88% (Nectafy)
5. Percentage of online users who are likely to contact a local business if their website is mobile-friendly – 61% (HubSpot Marketing Statistics)
6. Percentage of location-based mobile searches that result in an offline purchase – 78% (SEO Tribunal)
7. Percentage increase in the frequency of keywords containing ‘near me’ and ‘close by’ terms in the last two years – 900% (Chat Meter)
Fascinating stuff, isn’t it? The popularity of Local SEO is growing at a rapid rate and it’s time you start paying your attention to it. Here are the top 6 reasons why Local SEO is important for your business.
Top Five Reasons Why Local SEO is Important for Your Business
Here we are going to discuss the reasons why businesses (small or medium) should implement a Local SEO strategy.
1. More Visibility and Local Rankings
When you research Local SEO, you will find experts talking about online business citations. An business citation usually involves the mention of your company’s name, physical address, and phone number on other websites.
This complete set of data which includes the Name, Address, and Phone Number of a company is called the company’s NAP (Name, Address, and Phone Number).
When companies or local businesses build citations on Google, Facebook and other online directories like Yelp or TripAdvisor, they will naturally receive more visibility. This will improve their chances of being found by the right people at the right time.
2. Higher Conversion Rates
Local SEO helps improve conversion rates by driving highly targeted location-based customers to your website, this will ultimately boost your chances of conversions online and offline.
People who are searching Google for local businesses are in immediate need of a product or a service that solves their problems quickly.
3. Helps to Create Your Local Brand
Local SEO is highly effective in targeting people who are in the vicinity of your business is established. This gives you an opportunity to present your business as a brand to a local audience.
Since people are going to visit your mobile-friendly website from conducting a local search on their smart devices, you have a great opportunity to showcase your professionalism by mentioning all the important details like services, products, prices, plans, and so on.
You can also put images of your store and mention all the recent updates about your business. This provides your potential customers with a sense of authenticity and encourages them to hire you for your services.
4. GMB Signals Are Important Ranking Factors
We all know how important the proximity of your business address is potential customers who are searching for services your business has to offer.
According to Google, businesses that optimize their Google My Business information are more likely to be considered as trustable and credible by potential customers.
Creating a Google My Business Listing is a huge part of Local SEO and must not be ignored. Mentioning the business category, opening hours, web address, and phone number on a Google My Business Listing, helps your business rank higher on local Google search results.
5. Local SEO Helps in Business Growth
Business growth can quadruple when positive Google reviews and ratings from customers increase. These reviews and ratings are highly important, especially for a local businesses.
These are not only crucial for you to improve your online and offline reputation but are also important to establish yourself as a credible and trustworthy business. When your local business has a strong reputation and credibility, it will be easier for you to strengthen your relationship with potential customers.
A study by ReviewTracker shows that 63.6 percent of consumers prefer checking out online reviews of businesses before visiting their location.
Over to You
Local SEO has never been more important to the success of local businesses. We highly recommend introducing Local SEO into your marketing efforts. As more and more people are looking for products and services from local businesses online, the brand that has paid the most attention to their digital footprint will have a distinct advantage.
Wondering if your business should get started with SEO? Get in touch!