Updated: Nov 19, 2020
Online marketing, social media marketing, search engine marketing... there are many names, but they all mean marketing your business to the online marketplace. The fact that internet usage has doubled in the last decade, means purchasing behavior has changed and your business must adapt.
Let us define digital marketing, shall we? The act of influencing and connecting with new and existing customers or clients online.
What is Digital Marketing?
In a nutshell, digital marketing refers to any marketing of your business that is done online. Search engine optimization, email marketing, blogging and social media marketing are all great examples of digital marketing. These examples are great because each is unique in their approach. They all help to introduce you to your customer and pursuade them to buy.
Creative Digital Assets
Anything your business can use online can be considered a creative digital asset. Most of you may not realize, but you actually have many digital assets. Here are few examples:
There are too many to list here, but you can imagine how many digital assets you may have at your disposal. As time goes on, more and more businesses are realizing how they can leverage these tools for their benefit.
Digital Marketing Strategy
Ideas are meaningless without action and behind every action is a well-planned strategy. Here are some of the most common digital marketing strategies that we see Visalia-based businesses using:
Social Media Marketing
Similar to SEO, it is completely free to market your business using social media platforms like Instagram and Facebook. Organic marketing efforts on social media are time consuming, but can deliver amazing brand awareness results for your business.
Paid Search Advertising
Paid search advertising is a highly effective way to take advantage of people who are browsing search engines like Google and Bing and looking for local products or services just like yours.
Search Engine Optimization (SEO)
Search engine optimization is the organic process of optimizing your website pages to rank high in Google's search results pages (SERPS). Although this process can take months to have the desired effect, it can have a dramatic effect on your business when executed properly.
All social media platforms like Facebook, Instagram and LinkedIn allow your business to publish paid ads. As I like to say, "You gotta pay to play!" These types of ads are amazing for brand awareness campaigns or physical product sales.
Content marketing is a big term and can be used to cover a lot of ground. I'd simply say that content marketing is leveraging any and all creative digital assets for the sake of increasing brand awareness, driving website clicks, and generating leads or sales.
Some things will never die and email marketing is no exception. Building an email list is an asset your business can use to market your products and services independent of any social media platform.
It is quite a laundry list of strategies, but it's important to remember that each has it's pros and cons. Businesses like J&J can help you to make sense of it all.
What About Mobile Marketing?
If you're alive and well in 2020 you should already know mobile devices play an important role in our lives. Ensuring your marketing looks great and performs great on mobile devices is of the utmost importance. At a bare minimum, make sure your website is mobile friendly and work your way up from there.
Digital marketing for Visalia businesses is the future. With digital marketing, everything can be easily tracked allowing you to clearly understand your ROI.
If you are convinced that digital marketing is right for your business, feel free to let us know in the comments below. Cheers!